Charlotte Kelly is an independent senior copywriter based in San Diego. She’s been collaborating with agencies, founders, and fellow creatives to build verbal identities and craft copy since 2015. Before that, she worked in book publishing for literary agents and publishing houses.
Her projects have ranged from groundbreaking startups to established global brands in the women’s health, beauty, beverage, technology, and fashion categories, among others.
Recently…
• Campaign concepts and scripts for a major national retailer
• Relaunch messaging for Gamma, an AI-powered content creation platform
• Site copy for the relaunch of Woodinville whiskey, a craft offering in the LVMH portfolio
• Packaging copy and product naming for Doc & Glo
• Extensive site copy for a global cloud computing platform
• Finetuning new—and winning—business pitches for a major agency
• Campaign newsletters and digital copy for Campari and its family of brands—Aperol, Wild Turkey, Grand Marnier, and more
• Naming for a forthcoming non-alcoholic offering from a national beer brand
• Tone of voice and menu copy for a forthcoming restaurant from a Michelin-starred chef
• Naming for a limited-run single malt Scotch from Orphan Barrel
• Site copy for Korokoro, an artisanal chocolate company from Colombia
+ more
Capabilities
Verbal identity + guidelines • web copy • naming • creative strategy + concepting • newsletters • scripts • packaging • UX copy • pitches + press releases • social • SEO • blogs + branded content
Agencies + studios
Jones Knowles Ritchie
Red Antler
Instrument
Smith & Diction
Established
Formal Studio
Zan Inc.
Mythology
Chandelier Creative
Company Policy
SMAKK Studios
DEBRAIN
Brains
Select projects
Burt’s Bees
Dame
Seed
Target
Absolut
Snackville at Pacific Park
Wilderness Trail
Chime
Orphan Barrel
Commence
Nutrire
Jameson
Campari
Aperol
Little Spoon
Fulton
doublesoul
Fair Harbor
+ more