Charlotte Kelly is an independent senior copywriter based in San Diego by way of NYC. She’s been partnering with agencies, founders, and friends on verbal identity and copywriting since 2015. Before then, she worked in book publishing for literary agents and publishing houses.
Her projects have ranged from groundbreaking startups to established global brands in beauty, beverage, tech, and fashion, among others.
Recently…
• Verbal identity and copy as part of a full brand refresh for Gusto, the small business payroll and HR platform, with Smith & Diction
• Concepts for Target’s holiday ‘26 campaign, with Mythology
• Verbal guidelines, messaging, and web copy for RUX, a leader in business applications for construction and equipment rental companies, with Company Policy
• Strategic foundations, voice guidelines, and messaging to refresh cult favorite skincare brand Allies of Skin, with Established
• Packaging and site copy for Smash Kitchen, a line of pantry staples from actor Glen Powell, with Brains
• Concepts and scripts for Target’s summer ‘25 campaign, with Mythology
• Messaging for Gamma, an AI-powered content creation platform, with Smith & Diction
• Verbal identity and brand guidelines as part of a major identity refresh for a national fashion retailer, with Instrument
• Extensive site copy for a global cloud computing platform, with Instrument
• Verbal identity and messaging to refresh EEZ Co., with Brains
• Verbal identity and menu copy for L'Arrêt, James Beard award-winning chef Mashama Bailey’s first Paris restaurant, with Zan Inc.
+ more
Services
Verbal identity + guidelines • brand narrative • brand positioning and foundations • web copy • naming • concepting • newsletters • scripts • packaging • UX • pitches + press releases • social • blogs + branded content