Charlotte Kelly is an independent senior copywriter. She has been partnering with agencies, studios, and friends on brand strategy, verbal identity, and all kinds of writing since 2015. Before then, she worked for literary agents and publishing houses. Her projects have ranged from groundbreaking startups to established global brands across beauty, wellness, tech, fashion, and more.
After many years in NYC, she’s currently based in San Diego, CA, working with teams everywhere.
Recently…
—Verbal identity and copy as part of a full brand refresh for Gusto, the small business payroll and HR platform, with Smith & Diction
—Concepts for Target’s holiday ‘26 campaign, with Mythology
—Strategic foundations, voice guidelines, and messaging to refresh cult favorite skincare brand Allies of Skin, with Established
—Concepts and scripts for Target’s summer ‘25 campaign, with Mythology
—Messaging for Gamma, a content creation platform, with Smith & Diction
—Verbal identity and messaging for Fortell, a company making AI-powered hearing aids, with Smith & Diction
—Concepts, brand story, and messaging for Commence, a haircare line founded by Brooke Shields, with Established
—Packaging and site copy for Smash Kitchen, a line of pantry staples from actor Glen Powell, with Brains
—Extensive site copy for a global cloud computing platform, with Instrument
—Verbal identity and menu copy for L'Arrêt, James Beard award-winning chef Mashama Bailey’s first Paris restaurant, with Zan Inc.
+ more
Services
Brand strategy
Creative concepts
Brand narrative
Copywriting
Tone of voice
Verbal identity
Naming
Gusto
Target
Dame
Snackville at Pacific Park
RUX
Seed
EEZ Co.
Fair Harbor
Burt’s Bees
Jameson
Absolut
Little Spoon
Gamma
Fortell
Wilderness Trail
Campari
Nutrire
Commence
Allies of Skin
Respin
Cynthia Cannell Literary Agency
+ more