doublesoul

Here to clean up the world’s sock drawers, doublesoul designs supersoft socks, made sustainably. As a new brand launching into a category that’s easy to take for granted, doublesoul needed to stand out. I collaborated with Formal Studio to establish the brand’s strategic foundation and tone of voice and created web and packaging copy to convey doublesoul’s cool and comfortable vibe.

Work: Verbal identity + guidelines • brand story • packaging copy • web copy

Creative direction: Formal Studio
Web design: Lisa Meyer