doublesoul
Here to clean up the world’s sock drawers, doublesoul designs ultra-cushioned socks, made sustainably. As a new brand breaking into a category that’s easy to overlook, doublesoul needed to stand out and get people thinking about what’s going on underfoot and in the world.
I worked with Formal Studio to put words to the brand’s foundations and story, followed by messaging and guidelines for a casual, clear voice. Then it was on to site and packaging copy to go with doublesoul’s bright, lo-fi visual system. Now, when it comes to your socks, it’s easier than ever to tread (super) softly.
Verbal identity • brand story • packaging • site copy
Creative direction: Formal Studio
Web design: Lisa Meyer