Fulton

Fulton designs sustainable modern cork insoles and was founded to help people take control of their alignment from the ground up, mitigating the full-body impact of too little arch support. Working with the brand’s founders and a creative team, I developed Fulton’s story, key messaging, and a relatable, optimistic TOV to appeal to a savvy wellness-minded audience. I also wrote the web, packaging, and blog copy for Fulton’s launch.

Work: Verbal identity + guidelines • brand story • blog posts • packaging copy • site copy

Creative direction: Formal Studio
Web design: No Ideas