Little Spoon
Made for the modern parent—and their kids—Little Spoon creates childhood nutrition that’s tailored to developmental stages. As the brand expanded into lunches and snacks for the 4- to 7-year-old set, it tapped NYC agency Smakk Studios to “age up” its packaging and copy to match.
I collaborated with Smakk’s strategy and design team to launch junk-free products that are credible enough for parents to trust and cool enough for kids to show off in the lunchroom. I named products and flavors (making sure they were as fun to say as they are to eat) and wrote pack and site copy.
Per The Dieline, the new product line “sets a new standard for kids' lunches and snacks, bridging old-school charm with modern, playful aesthetics.”
Naming • messaging • packaging • site copy
Agency: SMAKK Studios