Little Spoon
Made for the modern parent—and their kids—Little Spoon creates childhood nutrition that’s tailored to developmental stages. As the brand expanded into lunches and snacks for older kids in 2023, it tapped Smakk Studios to “age up” its packaging and copy to match. I collaborated with Smakk’s strategy and design team to launch junk-free products that are credible enough for parents to trust, and cool enough for kids to want to show off in the lunchroom. My work encompassed joyful, fun names for products and flavors (pb jammies?), plus playful pack copy and product descriptions for web. Check out more about the project here and here.
Work: Naming • packaging copy • web copy
Agency: SMAKK Studios