Wilderness Trail

Founded by two ex-bandmates known as “the science guys of bourbon,” Wilderness Trail is a small-batch whiskey company that combines the best of time-honored distilling techniques with cutting-edge science to create grain-forward bourbons and ryes. Now a part of the Campari portfolio, the brand needed a slick new website to complement a recent identity refresh and a clear, cohesive story to entice discerning drinkers. Working with digital agency DEBRAIN, I created copy to distill what makes Wilderness Trail a pioneering player in the saturated liquor space. I also researched and wrote several blog posts investigating the brand’s history, its unique position in the wider whisky world, and why rye is giving bourbon a run for its money.

Work: Web copy • brand story • product descriptions • blog posts

Agency: DEBRAIN