Wilderness Trail
Founded by two ex-bandmates known as “the science guys of bourbon,” Wilderness Trail is a small-batch whiskey company that combines time-honored distilling techniques with cutting-edge science to create seriously special bourbons and ryes.
Now part of the Campari portfolio, Wilderness Trail needed a comprehensive new site to complement a recent identity refresh and a clear, cohesive story to entice and educate discerning drinkers. The big challenge was conveying the founders’ intense focus on craft, fermentation science, and the finer details without overwhelming the reader with TMI. I created site copy across all key pages and researched and wrote several blog posts investigating the brand’s history, its unique position in the wider whiskey world, and why rye is giving bourbon a run for its money.
Site copy • brand story • blog posts
Agency: DEBRAIN