Fair Harbor
Inspired by the laid-back barefoot Long Island community of the same name, Fair Harbor creates innovative, ultra-comfortable apparel made from upcycled plastic bottles, designed for the beach and beyond.
When Formal Studio gave Fair Harbor a full brand refresh, I crafted a relaxed, inviting tone of voice and site copy to go with the company’s active and optimistic new look. I also partnered directly with Fair Harbor to write web copy, product descriptions, and catalog content.
Verbal identity • brand story • catalog • site copy
Creative direction: Formal Studio