Fair Harbor

Inspired by the laid-back barefoot Long Island community of the same name, Fair Harbor creates innovative, ultra-comfortable apparel made from upcycled plastic bottles, designed for the beach and beyond. In collaboration with Formal Studio, I built a relaxed, inviting tone of voice and crafted site copy as part of a full brand refresh. I also worked directly with Fair Harbor to write web copy, product descriptions, and catalog content.

Work: Verbal identity + guidelines • brand story • catalog copy • web copy

Creative direction: Formal Studio