De Lune

De Lune

De Lune creates research-backed, natural relief for period symptoms. The company is actively building a world where menstruation is no longer taboo, with a mission of lifting the period burden—the unfair toll that menstruation can take on productivity, well-being, and self esteem. Aiming to grow their business, they came to Formal Studio for a full identity refresh, including tone of voice and copy.

My work for De Lune included formalizing verbal guidelines, new site copy (including brand story and product pages), packaging copy, and product naming. Inspired by full-cycle wellness, the new identity was approachable yet sophisticated, positioning the brand at the forefront of a new age of period health.

Verbal identity • brand story • product naming • packaging • site copy

Creative direction: Formal Studio
Strategy: Gilian Rappaport
Web design: No Ideas