De Lune

De Lune

De Lune is a pioneering company that offers research-backed, natural relief of period symptoms and menstrual health resources. They’re actively building a world where menstruation and period symptoms are no longer taboo. I worked with a strategic and creative team to refresh De Lune’s brand system, including a new tone of voice, site copy, and product naming. The result is an approachable yet sophisticated identity to take this groundbreaking brand into the new age of period health.

Work: Verbal identity + guidelines • brand story • product naming • packaging copy • site copy

Creative direction: Formal Studio
Strategy: Gilian Rappaport
Web design: No Ideas