De Lune

De Lune

De Lune is a pioneering company that offers research-backed, natural relief of period symptoms and menstrual health resources. They’re actively building a world where menstruation and period symptoms are no longer taboo. I worked with a strategic and creative team to refresh De Lune’s brand system, including a new tone of voice, site copy, and product naming. The result was an approachable yet sophisticated identity to take this groundbreaking brand into the new age of period health.

Verbal identity • brand story • product naming • packaging • site copy

Creative direction: Formal Studio
Strategy: Gilian Rappaport
Web design: No Ideas