Snackville at Pacific Park
Welcome to Snackville at Pacific Park, the reimagined food court at the iconic Santa Monica Pier that launched in summer 2024. On the menu at Snackville’s brand-new culinary offerings: sweet treats, tasty bites, cold drinks, and more. Working with a creative team helmed by Zan Inc., we named Snackville itself and five new food concepts. I also got to create fun messaging for menus and swag and put a polish on the brand guidelines.
Work: Naming • launch messaging
Creative direction: Zan Inc.