Respin Health

Respin Health is a response to the confusion, fear, and loneliness so many women still face as they enter menopause. Conceived as a space for community and education for every phase of menopause, it offers highly tailored coaching from vetted and credentialed experts. Established NYC developed every aspect of Respin for founder Halle Berry and her team, from wordmark to website. I was tasked with articulating positioning and creative territories and creating verbal guidelines, the brand manifesto, and key messaging for launch. See more of the identity work here, and learn about Respin’s vision in Women’s Health and on TODAY.

Work: Creative concepts • brand positioning • manifesto • verbal identity • launch messaging