EEZ Co.

EEZ Co.

EEZ Co. are suckers for less-sucky sick days: lollipops and drops with organic ingredients to remedy coughs, sniffles, and more. Originally called “Momeez Choice,” the brand came to Brains for a full rebrand to propel it from a word-of-mouth favorite (already available in 35k+ stores!) to a family wellness leader. It needed a new name, a snappier voice, and updated messaging to match a fresher poppier look.

I worked with the Brains team to define how EEZ Co. sounds, articulate its mission and story, and create a bank of headlines to inspire web and social copy. With plenty of room to play, we landed on a precocious, optimistic tone of voice that supports parents on those particularly tough days and does what it can to make it all just a touch… easier.

For more, Brains has a full overview of the project here. The Dieline also covered the rebrand, which earned a Silver Dieline Award for brand identity system.

Verbal identity • brand story • messaging

Agency: Brains