Dame

A courageous trailblazer in the sexual wellness world, Dame thoughtfully designs vibrators and other products to encourage experimentation, conversation, and overall health. In 2020, I collaborated with a strategist and creative director to refresh the brand’s identity, elevating its existing voice and creating new key messaging and verbal inspiration. I continued working with Dame through 2022, crafting newsletters, social posts, packaging copy, product and color naming, a product finder quiz, and site copy.

Work: Verbal identity + guidelines • product naming • newsletters • packaging copy • podcast ad scripts • web copy • social copy • SMS

Creative direction for brand refresh: Formal Studio
Strategy for brand refresh: Gilian Rappaport