Dame

A courageous trailblazer in the world of sexual wellness, Dame thoughtfully designs vibrators and other products to encourage experimentation and play. It originally launched with a mission of closing the pleasure gap and has since gone on to make headlines as an unapologetic proponent of pleasure for all.

In 2020, I collaborated with a creative team to refresh and evolve Dame’s visual and verbal identity, inspired by a new strategic proposition: pleasure is health. I created new guidelines to elevate Dame’s voice. This work led to two years as Dame’s go-to resource for campaigns, newsletters, social, packaging, naming, and site copy.

Verbal identity • naming • newsletters • packaging • site copy • social

Brand refresh creative direction: Formal Studio
Brand refresh strategy: Gilian Rappaport