Scanlan Theodore

Australian luxury clothing brand Scanlan Theodore tapped digital agency DËBRAIN to grow its presence in the U.S. in 2019, focusing on an audience of entrepreneurs and women in business. I refined the brand’s existing tone of voice to bring it into the North American market. Working with a junior copywriter, I oversaw digital ads, site copy, paid search and social, and newsletters, along with messaging for the brand’s “Real Role Models” campaign, honoring women working on the frontlines during the early days of COVID.

Work: TOV guidelines • web copy • creative strategy • digital ads • newsletters • paid search • print collateral • SEO